MSI hopes to protect its butterflies by enhancing its natural environment Taiwan is called the "Kingdom of Butterflies", home to more than 400 species of butterflies.

Taipei, Taiwan – Mr. Joseph Hsu, chairman of Micro-Star International (MSI) has led its troops to unveil this year’s company theme [ECOlution] at the CeBIT 2008 – the world’s largest most influential trade fair for digital IT and telecommunications solutions for home and work environments. MSI has taken this advantage to promote its environmental concern and action against global warming. During the CeBIT, MSI has showcased its very own environmentally responsible and energy-efficient products and solutions to its consumers. In addition, users can also visit MSI’s CeBIT online to view all the products that were displayed in the exhibit. This online website is also geared towards raising money and public awareness to remove pollution contributing to global warming and secure a healthy environment for birds and all wildlife as well. To further demonstrate its tangible commitment to energy reductions and protect the wildlife, MSI has adopted 250 butterflies from the World Wide Fund for Nature (WWF).

Mountains and geographical location have combined to make Taiwan a beautiful place. More than two-thirds of Taiwan's surface is mountainous, with over 200 mountain peaks above 3,000m in elevation. Its tropical-to-temperate spectrum of climatic zones and contrasting topographies has endowed the island with a rich diversity of flora and fauna. Taiwan has been called the "Kingdom of Butterflies". There are more than 400 species of butterflies in Taiwan - and 40 of them can be found nowhere else in the world!

Taiwan has numerous natural ecological resources. Because of its three major climatic zones and diverse topography, Taiwan has one of the highest butterfly species concentrations in the world with over 400 known species. To help preserve Taiwan’s best natural ecological environment, MSI is making a tremendous effort to save energy and reduce carbon impact that may further endanger the island’s ecological system. In an effort to conserve the Earth’s living heritage, MSI has adopted 250 butterflies from the World Wide Fund for Nature (WWF) to promote environmental awareness and encourage citizens to create positive change for the environment. MSI has also established policies to reduce its energy consumption and reduce carbon dioxide emissions in order to help preserve the health and diversity of the planet for future generations.

WWF – World Wild Fund for Nature

WWF was officially founded on 11 September 1961 amid fears that habitat destruction and hunting would soon bring about the extinction of much of Africa's wildlife. Among the distinguished group of founders were Sir Julian Huxley, the renowned biologist, and Sir Peter Scott, the naturalist and painter, who designed the original panda logo. The organization's international headquarters were established in Switzerland, and WWF offices were set up in many countries, starting with the UK. It is the world's largest independent conservation organization with over 5 million supporters worldwide, working in more than 90 countries, supporting 15,000 conservation and environmental projects around the world.

In addition to funding and managing countless conservation projects throughout the world, WWF continues to lobby governments and policy-makers, conduct research, influence education systems, and work with business and industry to address global threats to the planet by seeking long-term solutions.